The Top 2 Market Tours in San Francisco

1.San Francisco Food Tour: Ferry Building and Ferry Plaza Farmers Market

★★★★★★★★★★4.5 · 92 reviews · 1 hour 30 minutes (approx.) · from $95Our pick

Meet at the Ferry Building at 10 a.m. for a 90-minute, small-group tasting tour led by a food industry professional. Try changing selections from vendors such as Cowgirl Creamery and Acme Bread, hear about the 1898 waterfront landmark, and ask your guide for San Francisco food tips. Saturday is a good choice if you want to see the farmers’ market at its liveliest.

“My wife and I went on the Ferry Building Food Tour while on our 10 year wedding anniversary trip to San Francisco. Our tour guide Travis was incredible! He was a former cheese monger at the Cowgirl Creamery (which is a stop on the tour) so he had a lot of personal experience and knowledge that he shared with us. The food was delicious and we were stuffed by the end of the tour. As an added bonus, he took us to the top floor so we could look down on all the shops. If you book this tour, hopefully you will be lucky enough to get Travis as your…”

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2.San Francisco Technology and History Tour: South of Market

★★★★★★★★★★5.0 · 7 reviews · 1h 10m · from $30Best value

Walk from South Park to Salesforce Park with Wes, a guide who lives and works in the neighborhood and also works with startups. In 70 minutes, connect SoMa’s port and industrial past with its tech present, visit Yerba Buena Gardens, and finish above downtown with skyline and Bay views.

“We learned so much on this tour! Wes lives and works in the neighborhood and is passionate about urban history and development. He covered so much history with personality and flair. We loved comparing historical photos of the neighborhood to sights on the route. SoMa is such a revealing microcosm of San Francisco. Highly highly recommend if you're local or a visitor interested in getting a feel for the city's history!”

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