San Francisco · PRIVATE

15 Private Tours in San Francisco, Compared

137 tours  ·  from $29 a head

The good private tours fill up a week or two out in summer. Below: the 15 to book first, what each includes and how they differ.

Private Arrival Transfer from San Francisco Airport SFO - Choosing between the sedan and SUV
Private, San Francisco Airport Transfers, San Francisco Tours, Tour Reviews

Private Arrival Transfer from San Francisco Airport SFO

1.Private Arrival Transfer from San Francisco Airport SFO

★★★★★★★★★★3.5 · 286 reviews · 1 hour (approx.) · from $44Our pick

Prebook a private ride from SFO to downtown San Francisco, Oakland, Berkeley, or Sausalito. Choose a sedan for up to three people or an SUV for up to five. Your chauffeur takes you directly to your destination, but confirm the meeting point and international-arrival wait time before you fly.

“Highly recommend. Driver was waiting and in touch as soon as we arrived. Picked us up quickly and was friendly and helpful.”

Check availability →Read our full review

6 Hour Napa or Sonoma Valley Wine Tour by Private SUV - What Your Driver Adds to the Day
Napa Valley Wine Tours, Private, San Francisco Tours, San Francisco Wine Tours, Sonoma Wine Tours, Tour Reviews, Tours, Wine Country Tours

6 Hour Napa or Sonoma Valley Wine Tour by Private SUV

2.6 Hour Napa or Sonoma Valley Wine Tour by Private SUV

★★★★★★★★★★5.0 · 234 reviews · 6 hours (approx.) Top rated

Choose Napa or Sonoma for a six-hour private wine tour in a clean, air-conditioned SUV for up to six people. Your driver handles the roads and can help shape the day, with Gary, Erik, Kevin, Eddie, and Beth among the named drivers. Winery tasting fees and fuel are extra, so confirm the full cost before you go.

“Fantastic time! Gary is so wonderful and friendly and really makes the trip! He offers great commentary about wine while driving around”

Check availability →Read our full review

Custom Private Tour in Convertible MINI Cooper - Coit Tower, the Painted Ladies, and the postcard views
Private, San Francisco Tours, Tour Reviews, Tours

Custom Private Tour in Convertible MINI Cooper

3.Custom Private Tour in Convertible MINI Cooper

★★★★★★★★★★5.0 · 233 reviews · 2 to 4 hours (approx.)

Reed of Small Car Big Time Tours takes up to three people around San Francisco in a convertible MINI Cooper. Choose a two-to-four-hour route, set your pickup point in the city, and focus on places such as Coit Tower, the Presidio, Haight-Ashbury, and Twin Peaks. The open car gives you a close-up view, while Reed adds local history and adjusts the pace to your interests.

“Fantastic tour. Reed has great knowledge of San Francisco and completely customised our tour based on what we enjoyed and wanted to see. Book this tour!!!”

Check availability →Read our full review

8hr Private Sonoma and Napa Wine Tour from San Francisco.XL SUV - Napa, Sonoma, or a little of both?
Napa Valley Wine Tours, Private, San Francisco Tours, San Francisco Wine Tours, Sonoma Wine Tours, Tour Reviews, Tours

8hr Private Sonoma and Napa Wine Tour from San Francisco.XL SUV

4.8hr Private Sonoma and Napa Wine Tour from San Francisco.XL SUV

★★★★★★★★★★4.5 · 191 reviews · 8 hours (approx.)

Travel in a private XL SUV from San Francisco to Napa and Sonoma for up to five winery stops in eight hours. Plan your route with the operator, toast the day with sparkling wine at Fort Baker, and leave the driving to your chauffeur. Tastings and lunch cost extra. Drivers such as Dean, Edward, Alex, Heidi, and Kyle have been praised for helpful recommendations, but your driver is not necessarily a wine guide.

“Edward was very personable, knowledgeable, and accommodating. The trip was outstanding! We had an opportunity to sample four wineries and we were treated like royalty at each stop. Truly a trip we will remember fondly for many years.”

Check availability →Read our full review

San Francisco: SFO Airport Private Transfer to Downtown - The One-Hour Wait Is the Key Detail
Private, San Francisco Airport Transfers, San Francisco Tours, Tour Reviews

San Francisco: SFO Airport Private Transfer to Downtown

5.SFO Airport Private Transfer to Downtown

★★★★★★★★★★4.3 · 168 reviews · from $29Best value

Elife Ride provides a one-way private transfer from SFO to a downtown San Francisco hotel or residence. Your driver contacts you by WhatsApp, phone, or text after landing, then meets you at an agreed point. Air conditioning, luggage help, and 60 minutes of airport waiting time are included.

“Very nice car and very nice Driver. Told us Little Bit about the City. Very helpful and not to pushy. Very professionell.”

Check availability →Read our full review

San Francisco: Silicon Valley Private Tour with Hotel Pickup - Stanford: the ideas behind the companies
Private, San Francisco Tours, Silicon Valley Tours, Tour Reviews, Tours

San Francisco: Silicon Valley Private Tour with Hotel Pickup

6.Silicon Valley Private Tour with Hotel Pickup

★★★★★★★★★★4.9 · 168 reviews · 7 hours

Travel by private vehicle from San Francisco to Silicon Valley with a guide, stopping at Meta, Stanford, the HP Garage, Google, the Computer History Museum and Apple’s visitor center. Guides cited by name include Forest and Pablo, though your guide depends on the date. The tour lasts seven hours and costs $500 for a group of up to four.

“The tour was amazing! The guide was highly skilled, communicative, and incredibly empathetic. I highly recommend it!”

Check availability →Read our full review

Private Departure Transfer to San Francisco Airport SFO - The fare can work well for a group
Private, San Francisco Airport Transfers, San Francisco Tours, Tour Reviews

Private Departure Transfer to San Francisco Airport SFO

7.Private Departure Transfer to San Francisco Airport SFO

★★★★★★★★★★4.0 · 152 reviews · 1 hour (approx.) · from $44

Arrange a one-way private ride from your address in San Francisco, Oakland, Berkeley, or Sausalito to SFO. Choose a sedan for up to three passengers or an SUV for up to five. The service runs day and night, but luggage limits, possible tolls, and occasional pickup delays are worth planning for.

“Our driver arrived 10 minutes early and was friendly, helpful and efficient. We really enjoyed chatting to him (gent from Israel) It made our departure so relaxing and stress free. Thank you so much”

Check availability →Read our full review

Nearly Private San Francisco Tour Including Sausalito - Yoda, the Palace of Fine Arts, and the Golden Gate
Private, San Francisco Tours, Sausalito Tours, Tour Reviews, Tours

Nearly Private San Francisco Tour Including Sausalito

8.Nearly Private San Francisco Tour Including Sausalito

★★★★★★★★★★5.0 · 151 reviews · 2 to 3 hours (approx.)

See San Francisco with Paul, a local guide, on a two-to-three-hour tour limited to six people. From Fisherman’s Wharf, you’ll pass Lombard Street, cross the Golden Gate Bridge, stop in Sausalito, and visit city viewpoints and neighborhoods. Expect short photo stops, plenty of driving, and stories that add context to the sights.

“Paul was our tour guide. He was very knowledgeable and passionate about the city. My mom and I truly enjoyed our 3 hours tour and this was a wonderful experience for us and we would recommend Paul to all my family, friends or anyone who wants to learn about San Francisco! He is the BEST!”

Check availability →Read our full review

Private Walking Tour of San Francisco - Starting near Union Square
Private, San Francisco Tours, San Francisco Walking Tours, Tour Reviews, Tours

Private Walking Tour of San Francisco

9.Private Walking Tour of San Francisco

★★★★★★★★★★5.0 · 150 reviews · 2 hours 30 minutes (approx.) · from $49

Walk from near Union Square through Chinatown and the Financial District to the Embarcadero on a private, English-language tour. Expect local history, architectural details, city tips and a look at the waterfront, including the Ferry Building and views toward Alcatraz and the Bay Bridge. Filip is a guide associated with the tour, though guide assignments are not guaranteed.

“Flilp was phenomenal! I’ve lived in the Bay Area and am originally from Oakland, CA, but I had never learned so much about San Francisco until taking this tour. Flilp provides an exceptional level of detail and historical facts that I have not encountered in any other tour I’ve taken, despite having participated in walking tours across the country. His attention to detail, perfect timing, and thoughtful consideration for both his guests and the neighborhoods we visited are unparalleled.”

Check availability →Read our full review

Sonoma or Napa -8hr- Private Wine Tour with Concierge Service - Planning a route that fits your day
Napa Valley Wine Tours, Private, San Francisco Tours, San Francisco Wine Tours, Sonoma Wine Tours, Tour Reviews, Tours, Wine Country Tours

Sonoma or Napa -8hr- Private Wine Tour with Concierge Service

10.Sonoma or Napa -8hr- Private Wine Tour with Concierge Service

★★★★★★★★★★5.0 · 140 reviews · 8 hours 15 minutes (approx.)

Spend about eight hours touring Napa and Sonoma in a private vehicle for up to six people. A concierge helps shape your route and suggest wineries, but you book and pay for tastings yourself. Pickup is free in select areas, and drivers such as Edward, Dean, Alex, and Heidi have been praised for keeping the day relaxed and on schedule.

“Your driver was very knowledgeable. He gave us great tips on wine and food pairing. Would definitely recommend.”

Check availability →Read our full review

6-Hour Private Limousine Wine Country Tour of Napa or Sonoma - Planning a six-hour wine day
Napa Valley Wine Tours, Private, San Francisco Tours, San Francisco Wine Tours, Sonoma Wine Tours, Tour Reviews, Tours, Wine Country Tours

6-Hour Private Limousine Wine Country Tour of Napa or Sonoma

11.6-Hour Private Limousine Wine Country Tour of Napa or Sonoma

★★★★★★★★★★5.0 · 136 reviews · 6 hours (approx.)

Spend about six hours exploring Napa or Sonoma in a private limousine for up to eight people. Choose the wineries that interest you, then work with Apex to plan your route. Chauffeurs such as Peter, Sasha, Don, and Alex have helped groups manage reservations, find lunch, and keep the day moving. Tasting fees are extra.

“An excellent day! Peter was a truly exceptional. He was right on-time, knowledgable, and professional. Communication with the company was timely and they were very accommodating.”

Check availability →Read our full review

Painted Ladies Private San Francisco Tour - Painted Ladies, Lombard Street and neighborhood stories
Private, San Francisco Tours, Tour Reviews, Tours

Painted Ladies Private San Francisco Tour

12.Painted Ladies Private San Francisco Tour

★★★★★★★★★★5.0 · 125 reviews · 3 hours (approx.)

Take a three-hour private San Francisco tour in a restored small bus with a local guide. Plan around Painted Ladies, Lombard Street, Twin Peaks, murals and other city sights, with hotel pickup in Union Square or Fisherman’s Wharf. Morning tours include light snacks and water; afternoon and private tours include local beer or California wine, or you can bring your own.

“This trip was fantastic. Sam, our driver and guide, was knowledgeable, interesting and fun throughout and gave us the best experience we could have asked for. The van itself was fabulous - comfy and attractive - and the playlist throughout the tour really set the tone. We got to visit such a variety of different and interesting spots and Sam gave us great information all the way through - it was incredible to pack so much in. Genuinely, if you only have time to do one trip when visiting San Francisco then this is the one you should do!”

Check availability →Read our full review

Best Private Wine Tours of Napa Valley-Sonoma for up to 8 people - Napa’s vineyard roads and winery choices
Napa Valley Wine Tours, Private, San Francisco Tours, San Francisco Wine Tours, Sonoma Wine Tours, Tour Reviews, Tours

Best Private Wine Tours of Napa Valley-Sonoma for up to 8 people

13.Best Private Wine Tours of Napa Valley-Sonoma for up to 8 people

★★★★★★★★★★5.0 · 110 reviews · 5 hours (approx.)

Set your own winery schedule on a five-hour private wine tour with pickup in San Francisco, Sonoma town, or Napa City. Guides such as Hector, Carlos, Anna, Annie, and George have led trips featuring scenic vineyard drives, winery visits, lunch stops, and local recommendations. Tastings and food cost extra, so plan those alongside your route.

“This is an incredible experience. Hector customized our tour specifically for our family. It included three very distinctly different winery experiences. It was fun, beautiful, tasty, and entertaining. Hector was knowledgeable, accommodating, and engaging. The tour was a very good value. We can't wait to go back with friends. We won't need to shop around we already found the best! Excellent!”

Check availability →Read our full review

Private City Tour of San Francisco - Coit Tower and Telegraph Hill
Private, San Francisco City Tours, San Francisco Tours, Tour Reviews, Tours

Private City Tour of San Francisco

14.Private City Tour of San Francisco

★★★★★★★★★★5.0 · 109 reviews · 3 hours (approx.)

This three-hour private San Francisco tour covers the Golden Gate Bridge, Lombard Street, Coit Tower, Fisherman’s Wharf, Union Square, the Embarcadero, and Chinatown. You choose the pickup point within the city and can request itinerary changes. The listed price is $305 for a group of up to three; the vehicle is air-conditioned, and the tour is offered in English.

“If you are short on time and want to see a lot of San Francisco this tour is highly recommended. We were driven around in a very comfortable car and made stops to get great pics Our driver Dirceu was very knowledgeable and personable”

Check availability →Read our full review

Napa and Sonoma Private Wine Tasting Tour and Luxury Car Service - Napa Valley is the stated stop, Sonoma needs confirming
Napa Valley Wine Tours, Private, San Francisco Food Tours, San Francisco Tours, San Francisco Wine Tours, Sonoma Wine Tours, Tour Reviews, Tours, VIP

Napa and Sonoma Private Wine Tasting Tour and Luxury Car Service

15.Napa and Sonoma Private Wine Tasting Tour and Luxury Car Service

★★★★★★★★★★5.0 · 102 reviews · 6 to 10 hours (approx.)

Set your own wine-country pace on a private 6-to-10-hour outing from San Francisco, with hotel pickup and a luxury vehicle for your group of up to four. Your driver can help shape the day around winery visits and lunch. Tastings and reservation fees cost extra, and you should confirm whether your plans include Sonoma as well as Napa.

“A private tour was ideal as we had limited time in SFO. Napa was fantastic, the recommendations were great and flexible. The car was very luxurious, it was a great day, worth spending a little extra fir the experience. Neil S. Australia.”

Check availability →Read our full review

New in Private

★ 5.0San Francisco Airport (SFO) Private Luxury Transfer5 reviews
★ 4.5Private Transfer from SFO to San Francisco11 reviews
★ 5.0Full-Day San Francisco Tour with a Local, Custom + PrivateFrom $2614 reviews
★ 5.0Private Transfer from San Francisco to SFO5 reviews
★ 5.0Private Transfer from San Francisco Airport to Napa Valley + GGB19 reviews
★ 5.0Napa or Sonoma Private Wine Tour from San Francisco3 reviews
★ 4.0Private Yosemite National Park Day Trip from San FranciscoFrom $6855 reviews
★ 5.0Private Group Wine Tour of Napa and Sonoma8 reviews
★ 5.0Yosemite Adventure: Full-Day Private Tour from San FranciscoFrom $1,0009 reviews
★ 5.0Private Transfer: Pier 27 Cruise Terminal to San Francisco International AirportFrom $13410 reviews
★ 4.5Private Tour: Napa and Sonoma Wine CountryFrom $4659 reviews
★ 4.5Private Transfer: San Francisco Hotel to San Francisco International AirportFrom $13418 reviews
★ 4.5Private Transfer: Round trip transfer from San Francisco International AirportFrom $37037 reviews
★ 5.0Private San Francisco Mission District Food Tour with +5 TastingsFrom $30611 reviews
★ 5.0Private Tour to Monterey, Carmel, 17-Mile Drive, Pebble Beach5 reviews

Keep browsing

Alcatraz ToursSan Francisco Bay CruisesMuir Woods ToursSan Francisco Wine ToursSan Francisco Food ToursSan Francisco City Tours
Scroll to Top

Out the door in San Francisco

An island, a bridge, a valley or a plate of dim sum.

On the bay

Alcatraz TicketsBay CruisesGolden GateAfter DarkFisherman’s Wharf

North across the Golden Gate

Muir WoodsSausalitoBike ToursBike RentalsYosemite

Wine Country

Napa ValleySonomaCity PickupsValley Day ToursHealdsburg

In town

Food ToursChinatownNorth BeachCity ToursGoCar Tours